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Are you leaving money on the table?

By Carly Marshall

This is without a doubt the most vibrant and unprecedented property market thanks to historic low interest rates, limited land stock and strong commodity prices. The rural real estate market has never been stronger for sellers, according to Ray White Rural South Australia directors Geoff and Dan Schell. 

According to the Rural Bank, the median price per hectare of Australian farmland increased by 12.9 per cent in 2020 to $5,907 per hectare. In South Australia, prices rose for the fifth consecutive year. 

“It’s a seller’s paradise but this does not mean that vendors should be idle in their choice of agent,” Geoff Schell said.

“In a buoyant market, every agent is going to be able to sell and sell better thanthey thought they would have two years ago. What is going to make a real difference in getting the best outcome for the vendor, is superior service and extensive marketing resources. If vendors compromise in their choice of agent, it could be leaving hundreds of thousands of dollars on the table.” 

Inciting competition and leaving no stone unturned is at the centre of customer service at the Ray White Rural South Australia team. As a state-wide business backed by a network of local rural agents and a national brand, the Schells create more competition between buyers for every property and maximize the sales price for their vendors. 

“We cover all bases with a view to generating interest from as many different groups of prospective buyers. That is  integral to Ray White Rural South Australia’s point of difference. From a courtesy call to every neighbour leading up to a sale, to proactive outreach to big operators and interstate buyers, we cover all bases. We want everyone in the Agribusiness game to know about the impending sale and that requires a proven disciplined marketing strategy,” Dan Schell explains.

“We create a tailored and strategic campaign for every property we sell, with a sophisticated digital strategy to boot. The ability to showcase rural properties on a global stage is made possible with our digital marketing and lead generation tools. From professional photography and videography – see the video for a property we recently sold – email marketing, feature articles combined with our high performance print campaigns add to buyer enquiry,” Dan said.

But Geoff Schell says that, even with a leading marketing agency driving first class advertising, real estate is still fundamentally a people business. 

“We have a vast network of local rural agents from the Eyre Peninsula, through the Hills & the Fleurieu region, to the South East and beyond that have the local relationships required to make the most of neighbouring and nearby buyer interest. While the local agent is focused on that, we’re able to drum up inter-region, interstate and international interest from our extensive database of known farming families, corporates and other prospective purchasers. The benefit of this increases competition which invariably achieves higher prices for our sellers,” Geoff said. 

“Plus, we have the backing of Australia’s most prolific property brand. The Ray White Group is the single biggest marketer of rural property in Australia and conducts the largest volume of rural property auctions, plus we’re one of the biggest agencies for online livestock sales. All of our clients benefit from the support of our local network, agricultural specialists, national network, international network and marketing agency.”

“We pride ourselves on being local rural experts supporting families and businesses buy, sell, upgrade or downsize their farms and rural holdings, all with the backing of an International brand,” Geoff said. 

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